Mural Lingo 10-Year Rebrand
I worked closely with the art director of Mural Lingo for the 10-year anniversary rebranding, creating a more playful feel.Client: Mural Lingo
The wordmark is constructed with a custom typeface
and 3 dots overlapping one another.
The letters overlap each other candidly. Each letter
has a white highlight, giving it a candid feel.
The 3 colored dots pay an homage to Mural Lingo’s
first logo. It resembles an elipsis, which is a signifier of
continuation, also implying an underlying meaning
beyond the surface.
Development of custom typeface
A core element of the project was developing a new typeface, inspired by Bauhaus93, with a touch of doodle-like and playful qualities
Variations of the typeface
Initial Sketches
A set of characters were also developed to complement the playful direction of the branding, inspired by painting tools frequently used by Mural Lingo, which would be used across platforms and for merchandise.
Characters
Shirt design
Thank you cards